World Cup organisers have announced a new lower-priced ticket category for the 2026 tournament following widespread concern from fans about soaring costs.
FIFA revealed that a limited number of “Supporter Entry Tier” tickets, priced at $60, will be available for all 104 matches including the final across the United States, Canada, and Mexico.
The initiative is intended to support travelling fans who wish to follow their national teams throughout the competition.
According to FIFA, these tickets will be reserved for supporters of qualified teams and will account for 10% of each national federation’s allocation.
The governing body described the move as a step toward easing the financial burden on loyal fans amid unprecedented global demand.
However, fan advocacy groups say the measure falls short. Football Supporters Europe (FSE), which previously criticised 2026 prices as “extortionate,” welcomed the acknowledgement of public concern but stressed that the changes are insufficient.
The group noted that only a small fraction of fans would realistically benefit, while many supporters would still face prices far higher than at previous World Cups.
FSE also highlighted the lack of clear provisions for supporters with disabilities and their companions, calling for a more inclusive and compassionate approach to ticketing.
Echoing these concerns, UK Prime Minister Keir Starmer urged FIFA to go further, warning that the World Cup risks losing touch with the genuine supporters who give the game its soul if affordability is not prioritised.
FIFA has stated that national federations are expected to allocate the discounted tickets to loyal, closely connected supporters. It also confirmed that fans whose teams are eliminated before knockout-round matches will have administrative fees waived on refunds.
With more than 20 million ticket requests already submitted, FIFA acknowledged the extraordinary demand and said the first draw for tickets across all price categories will take place on January 13.
The debate continues as fans worldwide call for a World Cup that remains accessible, inclusive, and true to the spirit of the game.
